Various astrology websites have reported an increase in male users over the years – an indication that more and more men are looking to understand astrology and how it can play a part in finding a suitable partner. Many people turn to astrology and cheap psychic readings for guidance during tough times. These types of psychic readings offer an affordable way for someone to gain insight into their lives and learn what steps they should take in the future.

For a long time, these types of psychic services have been dominated by female clients. However, with the rise of social media and the Internet, men are now taking an interest in these types of practices, including astrology and divination.

According to a survey done by OKCupid, a social media platform for dating, the percentage of men who believe that complementary horoscope signs are important in finding the right partner has increased by 60 per cent over the last three years.

Samuel Reynolds, a teacher at the Academy of Astrology, said that astrology had been predominantly written and produced by men throughout its history, which is why this changing gender balance is something that should not come as a surprise to many. He said that Queen Elizabeth I had a male astrologer, John Dee. US President Ronald Raegan also consulted Dee’s work when it came to planning and timing things like flying in Air Force One and signing treaties.

The Internet has made it possible for niche forms of knowledge to become more and more available and open to the public. US consumers have spent over $40 million in psychic services and apps in 2019 alone. This was about double the figures recorded in 2018.

According to expert Sir Cheo, this doubling is likely a result of the lack of stigma in moving to both an information age and the Age of Aquarius. He was referring to the fallacy that every 2,000 years, the sun moves out of its regular orbit so that it is in front of a new zodiac constellation. This openness in men is a good indication that they are more willing to find help for their problems.

Men who are calling in for both expensive and cheap psychic readings come from different walks of life. Some are from the tech industry and are typically perceived to be powerful individuals. The calls are usually related to love and relationships, and regardless of their projection of power, they are weak when it comes to a particular female. Experts usually find themselves helping callers to craft text messages and predicting how a date would end up.

Some apps have developed different algorithms and strategies to welcome men who are looking for advice and insight for their particular love problems. This is why some websites have made more gender-neutral marketing campaigns and changed the colour scheme of their landing pages.

Still, others turned to science to create designs that will appeal to both male and female targets by gathering data from NASA, which were then interpreted by a team of astrologers. They say that through this new strategy, they were able to increase the percentage of their male users even further.

Anecdotal evidence shows that there has been communal anxiety in the past, which has led to an increase in paranormal perspectives. This resulted in more people looking to different and unorthodox means for reassurance and even control. Sir Cheo said that this shift began way back in 2016.

At some point, politics and media have created a certain high emotional reaction from people, Sir Cheo said, and that the pandemic has become a catalyst to increasing the speed of adoption for men. He noted that Covid-19 had opened the door for men to be more accepting of this method.

Traditionally, men met with friends and played sports to cope up with stress and manage it. But since these have been curtailed by restrictions and lockdowns, they have struggled all the more, according to Paul Mollitt, a London-based therapist. Mollitt is also a member of the British Association for Counselling and Psychotherapy (BACP).

Ronald Levant, a psychology professor and the former head of the American Psychological Association (AAP), said that men tend to get more severe infections and die at a greater rate than women. This, coupled with the uncertainty and stress caused by the pandemic, could be a possible reason behind the increase in the popularity of psychic services among men.

OKCupid also asked the respondents in their private survey if they considered astrology a legitimate science and found that the percentage of men who responded yes increased by 20 per cent in the past three years.

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Various Views

An astrology app in the US recently raised funds of over $3 million. This drew criticism from some, with entrepreneur and radio personality John Wolfe saying that funding the app was encouraging a slippery slope. But the founder of the app, Ross Clark, said that they had been helpful to their customers. Clark added that the investors also funded companies that deal with meditation and mindfulness.

Clark said that the psychic industry is very misunderstood and that there are plenty of opportunities in it. The size of the market for the psychic industry is about three or four times the size of meditation and mindfulness space. The broad appeal to millennial and Gen Z audiences is what drives the investments in these categories.

Psychologists like Levant say that they worry about these relationships and the influence psychics and astrologers have, especially over vulnerable men. However, it all really hinges on how a person will take the advice and how they will apply it to their lives.

Mollitt said that isolated men might be more prone to unhealthy relationships because they crave intimacy and are more susceptible to going down the wrong path. Because of this, it is crucial for them to work with reliable experts who they can trust.

Trustworthy Psychics

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